Brand Storytelling should convey a complex idea in a clear, simple, and straightforward manner. Deciphering what that story is and how it will resonate with viewers becomes the challenge. 'An idea can turn to dust or magic, depending on the talent that rubs up against it.' Some of the companies that we've rubbed the right way include Reebok, New Balance, Crossfit Media, SXSW, and Ironman.